Subject Line Options

• Is the $1-trillion food industry hijacking your health?
• Revolutionize your health… One forkful at a time
• Does shopping healthy at the grocery store confuse you as much as it does me?
• The 4 lies the food industry is selling us (I had no idea about a few of these!)
• The cure is in your kitchen
• Here’s why we’re so confused about what to eat…
• Why gluten-free isn’t always a good idea (and other food-industry secrets)

Dear [contact name],

I recently got a sneak peek at my friend Dr. Mark Hyman’s new book Food: What the Heck Should I eat?. I call this book a game changer because it contains science-backed, hands-on strategies to change your life through what you eat.

“Food is the most powerful drug on the planet,” says Dr. Hyman. “It can improve the expression of thousands of genes, balance dozens of hormones, optimize tens of thousands of protein networks, reduce inflammation, and optimize your microbiome (gut flora) with every single bite. It can cure most chronic diseases; it works faster, better, and cheaper than any drug ever discovered; and the only side effects are good ones—prevention, reversal, and even treatment of disease, not to mention vibrant optimal health.”

OK, wow. This is a powerful statement, right? Food can really be the impetus to change your life.

Choosing the right foods can also be really confusing. You know what I’m talking about: Low-fat this, gluten-free that. Eggs are good; then they’re bad. Dr. Hyman reveals what’s behind the curtain with these confusing claim in Food, taking a food-as-medicine approach to show you what to eat and avoid to maximize your health.

I share Dr. Hyman’s philosophy to create a healthier, happier you starting with your very next meal. If you want to know why I’m so enthusiastic about his approach, check out his FREE video about the 4 lies the food industry is selling us.

What an informative, entertaining video that reveals how the $1-trillion food industry is hijacking your health, why gluten-free isn’t necessarily health, and so much more.

Dr. Hyman will change the way you see food, and especially “healthy” food. Watch his free video, and if you’re as inspired as I am to embrace his life-changing approach, you’ll get 4 exclusive bonuses when you purchase the new book.

Don’t miss out on what I truly believe will be the book in 2018 to allow you to take charge of your health and your life. The revolution begins with this informative video, which you can watch here. [insert affiliate link]

Here’s to taking back your health, one forkful at a time.

[insert your signature]

Subject Line Options

• Is the $1-trillion food industry hijacking your health?
• Revolutionize your health… One forkful at a time
• Does shopping healthy at the grocery store confuse you as much as it does me?
• The 4 lies the food industry is selling us (I had no idea about a few of these!)
• The cure is in your kitchen
• Here’s why we’re so confused about what to eat…
• Why gluten-free isn’t always a good idea (and other food-industry secrets)

Dear [contact name],

My friend Dr. Mark Hyman says the real revolution happens in our kitchens.

That makes sense when you consider the $1-trillion food industry constantly pushes their “convenient” foods at the cost of our health. Their labels proudly boast how healthy these foods are, yet so many claims are simply clever marketing. Are you as confused as I am?

Listen, we’re all busy and budget-minded these days. Fortunately, Dr. Hyman’s new book Food: What the Heck Should I Eat? demystifies eating healthy.

This groundbreaking new book debunks so many food myths. You know what I’m talking about: Fixing healthy meals should take hours or half your paycheck. Eggs are good, and then they’re bad. We were supposed to eat low-fat until healthy fats became totally fine.

Dr. Hyman cuts through this confusion and takes a practical, science-based approach to define exactly what we need to eat to lose weight and cultivate vibrant health.

The message in Food is to stop falling for fake health claims like “gluten free.” Stop wasting money and time on foods that don’t sustain your health or happiness.

To show you how you can do that (it’s easier than you might think), Dr. Hyman has created a FREE video that 4 lies the food industry is selling us he asked me to share with my tribe. A few of these lies shocked even me. Trust me, you’ll be much more informed and empowered once you watch this video.

Also, don’t miss your chance to receive 4 bonuses when you purchase Food.  (The exclusive discounts alone to some of my favorite online companies will cover the book cost!

To watch this free video – it’s totally free – click here. [insert affiliate link]

And get ready to transform your health and your life, one forkful at a time.

[insert your signature]

Subject Line Options

• Is the $1-trillion food industry hijacking your health?
• Revolutionize your health… One forkful at a time
• Does shopping healthy at the grocery store confuse you as much as it does me?
• The 4 lies the food industry is selling us (I had no idea about a few of these!)
• The cure is in your kitchen
• Here’s why we’re so confused about what to eat…
• Why gluten-free isn’t always a good idea (and other food-industry secrets)

Dear [contact name],

“Major packaged food companies are like drug dealers pushing their addictive products,” says Dr. Mark Hyman in his new book Food: What the Heck Should I Eat.

I admit: I initially found that statement a bit radical. Then I read the book and saw how the $1-trillion food industry has conned us to believe certain foods are healthy that are actually hijacking our health, our happiness, our time, and our money.

But Food isn’t just an expose. It also shows us what to eat (and what not to eat), based on the latest science coupled with Dr. Hyman’s empirical evidence as a leader in the health and wellness field.

I love the book’s practicality and no-nonsense approach to eating. Dr. Hyman has even created a sensible, simple-to-sustain plan that can help you lose weight and cultivate glowing health.

To help you understand my enthusiasm about food, Dr. Hyman has created an amazing FREE video that reveal 4 lies the food industry is selling us. I wonder whether you’ll be as shocked as I was about a few of these lie.

I know this video will whet your appetite for Food. Bonus: When you order Dr. Hyman’s new book, he will send you 4 gifts, including a handy what-to-eat-and-avoid chart and a food shopper’s guide (don’t go to the grocery store without it!).

Dr. Hyman’s approach will transform how you see food and arm you with everything you need to become lean and healthy.

This is powerful stuff. You can’t afford to miss it.

[insert your signature]

Food Finds Common Ground Amidst Confusion and Misinformation

Food can energize, heal, repair, and uplift us. Every bite you take creates a powerful opportunity to create health or promote disease.

Unfortunately, patients and readers often find nutrition confusing. While many things play into that confusion, misinformation, poor reporting, and personal biases make what should be simple – just eat whole, real foods, period – confusing and contentious.

You know what I’m talking about. One day experts warn against eating eggs, and then suddenly eggs are a miracle food. We were advised to only eat egg whites until we discovered cholesterol in food minimally impacts blood cholesterol, so now we can eat the whole egg.

The U.S. Dietary Guidelines told us 35 years ago that dietary fat could create heart disease and lots more. They recommended we eat fat “only sparingly.” But in 2015, those same guidelines told us research shows no connection between obesity or heart disease and dietary fat.

If our government can’t get it right, is it any wonder the public and even many experts are so confused?

The $1 trillion food industry only adds to this confusion. They provide us with all sorts of “healthy” options like low-fat, high-fiber, whole-grain, and gluten-free, most of which are the opposite of healthy.

All of this is enough to make you give up and just eat whatever you want, whenever you want, and in whatever quantities you want.

I’ve got a far better solution. Let’s get back to real food, the kind that comes from the earth and fuels and sustains us, not the industrialized, hyper-processed, hyper-palatable junk that degrades us and makes us sick.

Most of these foods lie in the periphery of our grocery stores. They don’t have barcodes or ingredient lists. They don’t claim to be “fat-free” or whatever health claims dominate the front of packaged foods. They don’t have preservatives to lengthen shelf life. They come nature-packaged with nutrients, not produced in labs using inferior versions of vitamins and minerals.

In my new book Food: What the Heck Should I Eat?, I dispel this confusion by looking at what the latest science says about the best foods to eat (and which ones to avoid).

Some of this information might surprise you. Foods you thought were healthy might contain added sugars or food sensitivities. Others that experts have deemed unhealthy actually contain health-providing nutrients.

My ultimately aim with this book is to empower you and end confusion and miscommunication about what to eat. I truly believe Food has the power to change your health and your life. To give you a taste of what you’ll find, here are 5 takeaways you’ll find in my book.

1. If there are health claims on the label, what’s inside is probably unhealthy. Most real food is naturally gluten free and free of other food sensitivities like corn and dairy. And when you eat a variety of real foods – things like fresh vegetables and fruits, wild-caught fish, nuts and seeds – you naturally get the right amount of protein, fiber, and other health-sustaining nutrients.
2. There are no one-size-fits-all diets. In the landscape of eating, there are many beliefs and dogmas, including vegan, Paleo, vegetarian, Mediterranean, raw food, ketogenic, high-fat, low-fat, and omnivore. Adherents can get pretty dogmatic about their approach, dismissing others in the bargain. There are benefits to each of these diets, but an all-in approach to one or another may not be the all-in answer. In Food, I combine the best principles from many of these plans to provide a sustainable, simple-to-implement way of eating that keeps you lean and healthy.
3. Most of what we eat is not really food. At least, it has been so adulterated and processed we may as well not call it food. It is more of a food-like substance. Look at pretty much any processed food and you’ll find dozens of ingredients. The front label might have some bold health claims, but its ingredients show otherwise. As a result, most of us are confused, baffled, and frustrated, not knowing whom to believe or what to eat.
4. Cultivating and consuming real, whole food is the answer to many of our world’s problems. How we grow it, produce it, and eat it affects almost every aspect of our lives and our society. When we vote with our fork and take back our kitchens using real, whole food, we are making a powerful impact on our families and future generations while sending a message to the food industry that has profit and not your health as the bottom line.
5. Food is more than fuel. It is medicine. It is information. What you put on your fork is the most important thing you do every day. It influences your capacity to live a rich, energetic, connected, soulful life—a life in which you have the energy to care for yourself, to love your friends and family, to help your neighbor, to fully show up for your work in the world, and to live your dreams. If you enjoy real, whole, fresh foods that you cook using real ingredients, you are positively affecting everything around you.

I’ve designed Food to be a road map based on the best and latest science of what to eat. My latest book provides all the information you need to take back your health, to become lean and vibrant and free from disease, one meal at a time. Never underestimate the power of food to change your life.

Reclaiming Our Health Begins in Our Kitchens

Most Americans don’t eat food anymore. They eat factory-made, industrially produced food-like substances – what I call Frankenfoods – that contain things like trans fats, high-fructose corn syrup (HFCS), monosodium glutamate (MSG), preservatives, pesticides, and antibiotics.

Today’s industrial food-like substances have hijacked our taste buds and brain chemistry. Food giants have taste institutes, where they hire “craving experts” to identify the “bliss points” of foods to create “heavy users.”

Our industrial food system, sponsored and supported by our government policies, has taken over our bodies, minds, and souls. Most of us have no clue. And worse, most of us blame ourselves for our bad habits, cravings, and weight gain.

Even so-called healthy foods are hijacking our health. Manufacturers know that we’re becoming more health-conscious, and they’re staying three steps ahead of us. Most “healthy” foods today are owned by big-food manufacturers.

The real corruption happens in our kitchens. The food industry has invited itself into our homes and encouraged us to “outsource” our food and cooking. They got us out of the kitchen altogether and as a result, we have raised at least two generations of children who don’t know how to cook a meal from scratch using real ingredients. Many spend more time watching cooking on television than actually cooking.

It’s time to take back our health, and that revolution begins in our kitchens.

Our health is the most basic human right and it has been taken from us. And we have the power to take it back by choosing real foods and not allowing the $1-trillion food industry to usurp our kitchens.

Real food doesn’t have a list of ingredients. It doesn’t have bold promises like “gluten-free,” because most real food is naturally gluten free.

Time and money are the biggest perceived obstacles to eating well. But are they really? Stop and consider how much time we spend watching TV and browsing social media. For some people, finding the time to plan, shop, and cook for our families would require only a fraction of that time.

True, it might cost a little more to buy fresh meat, fish, and produce than to eat processed junk and fast food. But it also doesn’t have to. In fact, studies find that eating real food is not more expensive than eating processed food.

You can eat well for less. To put it in perspective, Europeans spend about 20 percent of their income on food. Americans only spend about nine percent. We have to value our food and health. What we don’t spend on the front end we pay for on the back end at the drugstore and the doctor’s office.

What’s missing is the education—the basic skills, knowledge, and confidence—to purchase and cook real foods. When you don’t know how to cook a vegetable, how can you feed yourself or your family?

It is not a lack of desire to get well that holds people hostage to the food industry and the marketers. Without the confidence that comes from knowing how to prepare quality foods, people are left vulnerable to the aggressive marketing tactics of the food industry that sell us highly addictive, poor-quality, man-made food-like products that fatten us as well as their bottom line.

We have to literally cook our way out of this mess. Shopping, cooking, and eating are political acts with far-reaching benefits to our health, the earth, the economy, and beyond.

“The decline of everyday home cooking doesn’t only damage the health of our bodies and our land but also our families, our communities and our sense of how our eating connects us to the world,” says Michael Pollan in his book Cooked. Unfortunately, not cooking means we have lost our connection to our world and to ourselves.

I want to help rebuild that connection for you, which is one reason I wrote my new book Food: What the Heck Should I Eat?.

Cooking is fun, freeing, and essential to cultivate health and happiness. It becomes a great way to reconnect with your family, your friends, and yourself. And when you know exactly what foods to use, it becomes even easier.

Ultimately, cooking becomes a revolutionary act, one that we can all participate in. And it doesn’t take a lot of effort. Among the ways I teach patients and readers to take back their health, their community, and their lives in the kitchen include:

1.     Repurpose how you see cooking. Instead of a chore, look at cooking as an act of love that you share with your family. Remember that you are also serving as an example to your kids and significant others, so if you approach it with joy, that feeling will become infectious. In the process, you strengthen bonds, teach important life-extending skills to your children, and enrich and nourish your bodies and your souls.
2.     Make it simple. Keeping your kitchen well-stocked with staples saves you time, money, and effort. (How many times have we gone to the store for “just one thing” and ended up with a bag full of impulse purchases?) You can buy things like nuts and nut butters, coconut milk, and frozen organic vegetables in bulk to take the guesswork out of what to eat for meals.
3.     Make your kitchen warm and inviting. When your environment is welcoming and inviting, everyone happily gravitates to that room. Put on some fun music and make the ambiance lively while you’re cooking. Establish your kitchen as the ground-zero family meeting place and establish it exclusively for cooking and socializing. Many families have ground rules like no texting at the dinner table.
4. Let yourself (and your kids) make mistakes. If you’re new to cooking or your skills have gotten rusty, don’t aim for perfection with your first recipe. Instead, aim for experimenting and practicing. Start with a more basic recipes with few ingredients and work your way up to something more complex. I have a ton of recipes here: drhyman.com/blog
5.     Get everyone involved. Enlist help from family members. Drag your kids away from their video games and ask them to measure ingredients, pull food from the fridge, or even chop veggies if they’re ready to take on this task. Even your youngest kids can help with basic tasks like washing and peeling. Decide on meals together to get everyone excited about what’s in store. Make cooking an event your whole family can participate in!

By purchasing real foods and cooking them yourself, you’re going to transform yourself, but you’re also helping to transform the food industry, one forkful at a time!

I’ve got lots more suggestions about what to eat and how to prepare meals healthily and inexpensively in my new book Food: What the Heck Should I Eat? I truly believe it has the potential to change your health and your life.

Social Media Copy

1. We have more power than we think to change our health - and the world. It all starts with FOOD and answering the question, “What the Heck Should I Eat?”
2. You vote every day with your fork. What you choose to eat has profound implications for your own health and the health of our society, environment and economy. But what food is the right food?
3. We have allowed the food industry to hijack our kitchens, our brain chemistry and our metabolisms. It’s time to take them back.
4. Eating the right food is the single biggest thing you can do to prevent heart disease, type 2 diabetes, cancer, dementia, autoimmune disease, allergies, digestive problems and make you feel better NOW.
5. There is a reason we are all confused about what to eat and it is not an accident. The food industry, our government and the media are all sending us conflicting messages. We need a food revolution to get us all healthy and to heal the planet.
6. The food industry has figured out how to hack the American mind and body, purposely designing food that is highly addictive – sugar and processed food to be exact.
7. We have become food consumers, not food producers or preparers, and in so doing, we have lost our connection to our world and to ourselves. It’s time to change that.

Tweets

• “Food: What the Heck Should I Eat?” by @MarkHymanMD is a balanced, inclusive eater’s guide that provides an explanation of nutrition science, the political, environmental, economic and social issues around food. A must read. #foodthebook
• Do you ever wonder, “What the heck should I eat?” Check out my friend @MarkHymanMD’s new book, “Food” which answers this question and provides a roadmap for what foods you should eat and what to avoid. #foodthebook
• The new book, “Food” by @MarkHymanMD ends the confusion over what foods you should and shouldn’t eat. It lays out exactly what to eat, how to shop and cook and provides all the tools you need to live a long and healthy life. #foodthebook
• My friend @MarkHymanMD’s new book, “Food: What the Heck Should I Eat?” is practical, informative, entertaining, and gives easy to implement information to end the confusion over what to eat. Check it out here: foodthebook.com/

Facebook/Instagram Posts

• Eating the right food is the single biggest thing you can do to prevent heart disease, type 2 diabetes, cancer, dementia, autoimmune disease, allergies, digestive problems and make you feel better. But what food is the right food? Mark Hyman, MD’s new book, “Food: What the Heck Should I Eat?” details 12 categories of food, and takes a deep-dive into the science as well as environmental and ethical guidelines behind those categories. The book provides practical and easy to use tools to sum up what you should eat and avoid. Don’t miss it! #foodthebook foodthebook.com
• Mark Hyman, MD’s new book, “Food: What the Heck Should I Eat?” provides a much needed fix to the endless confusion over what to eat. The book gives an easy to understand explanation of nutrition science, the political, environmental, economic and social issues around food. Dr. Hyman shows that by eating the right food we can not only get healthy, lose weight and live longer but we can reverse climate change, save our scarcest resource – water, and end desertification. If you’re looking for a balanced, inclusive eater’s guide to the world as we know it, this is it. Find it here: foodthebook.com
• With all the conflicting messages we receive from the food industry, our government and the media, not to mention all the contradictory science, it’s so easy to be confused over what foods are the right foods to eat. My friend, Mark Hyman MD, puts a much welcomed end to that confusion with his new book, “Food: What the Heck Should I Eat?” The book is set-up to help you understand each aspect of our food from its effect on our biology to its effect on our environment, on animals and on those who produce it. This book instills confidence to know what to eat in order to create health and avoid disease. A must read! #foodthebook foodthebook.com
• Our global food industry is growing, processing, manufacturing, marketing and serving food like substances that are making us sick and fat because they are cheap to make and rake in big profits. On top of that, we’re inundated with confusing and conflicting information about what foods we should and shouldn’t eat. Thankfully, Mark Hyman MD’s new book, “Food” offers a roadmap that will guide you toward your best health by answering the big question that all of us conscious consumers have, and that is, What the Heck Should I Eat? The book details 12 groups of food - meat, poultry and eggs, dairy, vegetables, fruits, grains, fish, fats and oils, nuts and seeds, beans and legumes, sugar, and beverages. “Food” shows you how to use food as medicine to reset your body and to eat in a way that promotes health. Find it here: foodthebook.com #foodthebook

Dr. Hyman is a practicing family physician, a ten-time New York Times bestselling author, and an internationally recognized leader, speaker, educator, and advocate in his field. He is the Director of the Cleveland Clinic Center for Functional Medicine. He is also the founder and medical director of The UltraWellness Center, chairman of the board of the Institute for Functional Medicine, a medical editor of The Huffington Post, and has been a regular medical contributor on many television shows including CBS This Morning, the Today Show, CNN, The View, the Katie Couric show and The Dr. Oz Show. Join Dr. Hyman on his path to revolutionize the way we think about and take care of our health and our societies at www.drhyman.com, on Twitter and Instagram @markhymanmd, and on Facebook at facebook.com/drmarkhyman.